Restoring Integrity in the Creative Industry: NAMA Moves to Address Non-Payment and Exploitation

By iCeMorgan | April 2026

The National Association of Media Arts (NAMA) has raised serious concern over the growing cases of non-payment of contractual obligations by some producers within the creative industry.

This troubling trend has begun to undermine not only the livelihoods of creatives, but also the credibility and sustainability of the industry as a whole.

A Growing Crisis

It has come to the attention of NAMA that many creatives—particularly actors, editors, and other technical professionals—are working under demanding and often strenuous conditions, only to be denied payment despite clear contractual agreements.

These are not isolated incidents. They reflect a systemic issue where commitments are made but not honored.

For an industry built on collaboration, trust, and professionalism, such practices are unacceptable.

The Human Cost

Behind every unpaid invoice is:

• A professional who has dedicated time, skill, and energy

• A family that depends on that income

• A creative whose passion is being exploited

When producers fail to meet their obligations, they are not just breaching contracts—they are eroding trust and discouraging talent.

NAMA Takes a Firm Stand

As the governing body representing media arts practitioners, NAMA is taking decisive action.

We are currently developing and implementing a disciplinary code that will be circulated across the creative fraternity. This framework will clearly outline:

• Expected professional standards

• Enforcement mechanisms

• Penalties for non-compliance

This marks a shift toward accountability and structured governance within the industry.

⚖️ Legal Reinforcement

NAMA has also engaged industrial lawyers to strengthen its capacity to address these matters professionally and fairly.

Through ongoing engagements, the association is building a system where:

• Complaints can be formally reported

• Disputes can be handled through proper channels

• Offenders can be held accountable

This ensures that creatives no longer have to resort to public disputes or social media confrontations to seek justice.

🤝 Acknowledging Professional Conduct

NAMA commends the many creatives who have come forward through formal and respectful channels, allowing the association to address these issues constructively.

This reflects a growing maturity within the industry—one that prioritizes solutions over sensationalism.

Addressing Fraudulent Practices

Beyond non-payment, NAMA is also cracking down on a disturbing trend:

Fake Casting Calls & Exploitation

Some individuals posing as producers are:

• Issuing fraudulent casting calls

• Charging aspiring actors participation fees

• Promoting productions that never materialize

These actions are not only unethical but exploitative, particularly toward young and upcoming creatives.

Enforcement & Consequences

NAMA is making it clear: there will be consequences.

Any producer found guilty of:

• Failing to honor contractual payments

• Engaging in fraudulent casting practices

• Exploiting creatives

Will face disciplinary action, which may include:

• Revocation of NAMA membership or licensing

• Formal sanctions

• Industry blacklisting where applicable

💬 A Message from the Presidency

The President of NAMA has expressed deep concern over the conduct of unscrupulous producers who continue to damage the industry’s reputation.

“It is disheartening to see professionals exploited in an industry that should be built on mutual respect and integrity. We are putting our foot down to ensure that this culture of non-payment and deception comes to an end.”

A Turning Point for the Industry

This moment represents more than enforcement—it represents a reset.

An opportunity to:

• Restore professionalism

• Protect creatives

• Build a sustainable and respected industry

  
  

📢 Call to Action

NAMA encourages all creatives to:

• Report violations through official channels

• Avoid engaging in unverified projects

• Demand proper contracts and documentation

Together, we can build an industry that is:✔ Fair✔ Professional✔ Accountable

Final Word

The message is clear:

If you are a producer, honor your commitments. If you don’t, the industry will hold you accountable.

NAMA is committed to ensuring that the creative sector in Zambia is not only vibrant—but also just, ethical, and sustainable.