NAMA Applauds Growth of Zambia’s Film Industry

The National Association of Media Arts (NAMA) has joined renowned filmmaker Lawrence Thompson in commending the Government of Zambia for its continued and deliberate support toward the growth of the local film industry.

Thompson, a pioneer in Zambia’s film sector, recently highlighted the increasing recognition of the creative industry at the highest level, citing the attendance of President Hakainde Hichilema at a public screening of Can You See Us as a defining moment. According to Thompson, such gestures go beyond symbolism and affirm the importance of storytelling in shaping national identity and economic growth.

Echoing these sentiments, NAMA President Morgan Mbulo has expressed profound appreciation for both government support and the contributions of veteran filmmakers like Thompson. He noted that the past three years have marked a significant shift, with increased funding and structured support being directed toward the creative sector.

“While the funding may not yet be sufficient, it is a strong and commendable starting point. It demonstrates commitment and provides a foundation upon which we can build a sustainable industry,” Mbulo said.

He further paid tribute to Lawrence Thompson, describing him as a guru in the industry whose influence will remain invaluable for generations to come. “Even if he were to retire, the industry would still seek his guidance. His contribution to placing Zambian film on the global stage is undeniable and continues to inspire upcoming filmmakers,” he added.

NAMA also welcomed government efforts toward establishing a Film Commission, a move seen as a critical milestone in formalizing and strengthening the industry. The association emphasized that such structures are essential in unlocking the full economic potential of the creative sector, particularly for young people.

In addition, Mbulo highlighted recent international engagements, noting that his return from Kenya has opened doors for strategic collaborations. These include potential partnerships with key institutions such as the Kenya Film Commission, Kenya Film School, Kenya Film Regulatory Board, Kenya Actors Guild, and independent production houses.

“These synergies will greatly benefit the Zambian film community. Film is inherently collaborative, and these partnerships will help us grow, share knowledge, and expand our reach across the continent and beyond,” he said.

As Zambia prepares to participate in global platforms such as the Cannes Film Festival’s African Creative Market, stakeholders remain optimistic about the industry’s trajectory. There is growing confidence that, with continued support and collaboration, the sector can significantly contribute to national GDP and create sustainable employment.

NAMA concluded by extending its gratitude to the government and all stakeholders who continue to champion the creative industry.

“This is more than entertainment—it is identity, culture, and economic opportunity. We thank everyone who is actively putting Zambia on the global creative map,” Mbulo stated.